Car Depreciation by Brand
How each major make tends to hold its value, grouped by resale reputation. Percentages use each brand's typical vehicle type, so a truck-heavy brand shows higher numbers than a car brand in the same group. Pick a brand for its own calculator.
| Brand | Resale reputation | Modelled as | After 3 yrs | After 5 yrs |
|---|---|---|---|---|
| Subaru | Holds value well | SUV / crossover | 68% | 56% |
| Toyota | Holds value well | Car (sedan / hatchback) | 65% | 52% |
| Honda | Holds value well | Car (sedan / hatchback) | 65% | 52% |
| Lexus | Holds value well | Luxury car | 60% | 48% |
| Porsche | Holds value well | Luxury car | 60% | 48% |
| Ford | Average | Pickup truck | 66% | 54% |
| Chevrolet | Average | Pickup truck | 66% | 54% |
| Ram | Average | Pickup truck | 66% | 54% |
| GMC | Average | Pickup truck | 66% | 54% |
| Jeep | Average | SUV / crossover | 59% | 45% |
| Mazda | Average | Car (sedan / hatchback) | 55% | 41% |
| Hyundai | Average | Car (sedan / hatchback) | 55% | 41% |
| Kia | Average | Car (sedan / hatchback) | 55% | 41% |
| Volkswagen | Average | Car (sedan / hatchback) | 55% | 41% |
| Tesla | Average | Electric vehicle | 48% | 37% |
| Volvo | Average | Luxury car | 50% | 37% |
| Nissan | Drops fast | Car (sedan / hatchback) | 46% | 32% |
| BMW | Drops fast | Luxury car | 41% | 28% |
| Mercedes-Benz | Drops fast | Luxury car | 41% | 28% |
| Audi | Drops fast | Luxury car | 41% | 28% |
| Cadillac | Drops fast | Luxury car | 41% | 28% |
| Land Rover | Drops fast | Luxury car | 41% | 28% |
Model estimates: the brand's typical vehicle type curve with a resale tier from recurring Kelley Blue Book and iSeeCars findings. Not model-specific market data.
Questions people ask
Which car brand depreciates the least?
Toyota, Lexus, Honda, Subaru and Porsche are consistently near the top of resale studies by Kelley Blue Book and iSeeCars, helped by reliability reputations and strong used demand.
Which car brands depreciate the most?
German luxury brands (BMW, Mercedes-Benz, Audi), Land Rover and Cadillac typically lose value fastest, along with brands that sell heavily to rental fleets.